The Annual Enrollment Period (AEP) for Medicare runs October 15 – December 7, and the ACA Open Enrollment Period (OEP) runs November 1 – January 15. These windows represent the highest-volume and most competitive periods in insurance lead generation.
Plan Early — Lead Prices Rise During AEP
Demand spikes during AEP push lead prices up by 30–60% compared to off-season rates. Agencies that lock in volume agreements before AEP begins save significantly on their cost per lead.
Stock Up on Aged Leads for Follow-Up
During AEP, your team will be overwhelmed with fresh leads. Consider purchasing aged leads (7–30 days old) at reduced rates to fill gaps in your calendar and keep your agents productive during slower call periods.